Marketing
What I'm Good At...
With hands-on experience managing social media campaigns and crafting visual content, I specialize in turning strategy into impact. Working with brands like Kraft Heinz, Lunchbox technology and WLU Chinese Students Association. Continuously improving engagement tactics at Lunchbox , resulting in a 7k increase in followers on LinkedIn and a +50% increase in engagement on Instagram
I led the complete rebranding of the Laurier Chinese Students’ Association, where I developed a fresh visual identity from the ground up—including logo design, color palette, typography, and brand guidelines—to better reflect the club’s culture, community, and growth. As a result, seeing a 103% increase in followers, and a 68% increase in average event attendance, all in 1 year
Experienced with campaign planning, ad content creation, and performance analysis—ensuring every message is tailored, impactful, and aligned with brand objectives.
- Collaborated with agencies to create promotions for the NBA x Reese's campaign
- Spearheaded weekly email coupons and campaigns at Loblaw
-Ideated and executed B2B social media promotions for Lunchbox technology
What I Use...
